Sindhu Shivaprasad

Ad legend Bill Bernbach letter on creativity, written in 1947:

Dear ________:

Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of

What goes too long unchanged destroys itself. The forest is forever because it dies and dies and so lives.

In a 1903 letter to his protégé, the 19-year-old cadet and budding poet Franz Xaver Kappus, Rilke writes:

I want to beg you, as much as I can, dear sir, to be patient toward all that is unsolved in your heart and to try to  love the questions themselves  like locked rooms and like books that are written in a very foreign tongue. Do not now seek the

The best time to use this tool is when you run into a conflict that seems impossible to resolve by accepting the proposal of either side. This can be a conflict with others but also internal. It can be professional or personal.