writing

Ad legend Bill Bernbach letter on creativity, written in 1947:

Dear ________:

Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance

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Writing increases your rate of revelation. This is true irrespective of the subject because writing is a process of reflection, assertion, and iteration.

Writing clarifies your own ideas. Writing begets new ideas too. Writing lets you explore ideas in depth even if you won’t have time to act on them all. Writing shows people how you think and lets ... See more

I recognize the irony here of describing understanding through words, and you being the person that’s internalizing it as knowledge. But with that said, therein lies the value of writing. Writing is an attempt to share your lived experience with others, which makes you face the blind spots in your own thinking in real-time. When you write, it becom... See more