There’s something deeper, more visceral going on when people walk away not only from saving lives but from making money. It somehow feels beneath us to use a checklist, an embarrassment. It runs counter to deeply held beliefs about how the truly great among us—those we aspire to be—handle situations of high stakes and complexity. The truly great ar

The list of tasks one has in mind will be ordered by importance. Tasks that seem most urgent and important are on top. But there are also worthwhile tasks to perform lower down on the list. Doing these tasks becomes a way of not doing the things higher up on the list.

No one ever complained that their team was too aligned.

Pinpoint your highest-impact bets, then go all in. Bold ideas need bold resourcing.

Airbnb wants its leaders to be more than managers, they want them to be creators. But it results in a much more top-down company.

In our design sprints, we found that if we ended each workday before people were exhausted, the week’s productivity increased dramatically. Even shortening the day by thirty minutes made a big difference.

Remember, plans always get more complicated once they're put into practice — never less.

New priorities emerge, market forces change, and everything takes longer than you expect. Your plan needs focus — likely more focus than you might feel comfortable with.

Because planning forces you to understand the landscape. This background knowledge will help you consider your options when (not if) things don’t to plan.

“Airbnb is grand about the vision for a product. With Airbnb Plus we rented out homes, redecorated them, and photographed them to help people understand the vision. On another project, the PM worked with the creative team to film a movie of what the experience would look like, the production value was extremely high. This goes back to the Disney in