Saved by Simon Joliveau Breney
Building Products at Airbnb
Kassen Qian added
But an orientation toward storytelling and vision can sometimes cause challenges with execution : The only new product launch that succeeded was Airbnb.com. Every other big launch over the last eight years has actually been a complete flop.
Ken Norton • Building Products at Airbnb
Kassen Qian added
Chesky pushes PMs to always lead with the perfect experience without constraint . "Airbnb has stretched me to think about entire experiences, not just software."
Ken Norton • Building Products at Airbnb
Kassen Qian added
" Brian and most everyone at the company is comfortable failing publicly , which I admire. But it’s definitely a challenge for us: figuring out how to be more successful merging that vision-oriented approach with an organizational muscle that helps us reduce failure."
Ken Norton • Building Products at Airbnb
Kassen Qian added
Insights from Brian Chesky (founder of Airbnb) podcast with Lenny Rachitsky:
A lot of companies don't do product marketing, they do brand marketing, which are ads about the app, or they do performance marketing, but they're never really educating people about new things they're making and shipping. And because no one's marketing new things that are
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The Walt Disney Company inspired Airbnb’s founders, especially the storyboarding technique used by animators. Airbnb, the product, isn't our app. The product is staying at a guest’s home.
Ken Norton • Building Products at Airbnb
Kassen Qian added
The King of the Hill at Airbnb has switched from designers to product managers in most parts of the org. Vision-led rather than design-led.
Ken Norton • Building Products at Airbnb
Kassen Qian added