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Building Products at Airbnb
Simon Joliveau Breney added
“Airbnb is grand about the vision for a product. With Airbnb Plus we rented out homes, redecorated them, and photographed them to help people understand the vision. On another project, the PM worked with the creative team to film a movie of what the experience would look like, the production value was extremely high. This goes back to the Disney in
... See moreKen Norton • Building Products at Airbnb
Simon Joliveau Breney added
“ Brian talks a lot about building ‘eleven star experiences.’ That really means challenging us to think about what the perfect experience would be, without being constrained by scale or other technical constraints. In our storyboards, we’re encouraged to figure out how to get a few users to really love the product, then we can figure out how to sca
... See moreKen Norton • Building Products at Airbnb
Simon Joliveau Breney added
Kassen Qian and added
Airbnb wants its leaders to be more than managers, they want them to be creators. But it results in a much more top-down company.
Ken Norton • Building Products at Airbnb
Simon Joliveau Breney added
Insights from Brian Chesky (founder of Airbnb) podcast with Lenny Rachitsky:
A lot of companies don't do product marketing, they do brand marketing, which are ads about the app, or they do performance marketing, but they're never really educating people about new things they're making and shipping. And because no one's marketing new things that are
Alara added
Every young person (and plenty of non-young people), trying to strike gold and solve problems, is architecting themselves after a dominant personality of our field.
These archetypes equally modeled themselves off of someone else that inspired them. Steve was obsessed with Edwin Land, the founder of Polaroid. He would even take the “intersection of t... See more
These archetypes equally modeled themselves off of someone else that inspired them. Steve was obsessed with Edwin Land, the founder of Polaroid. He would even take the “intersection of t... See more
Reggie James • A Land Without Giants
Here’s what stood out:An obsession with efficiencyAlignment between product strategy and acquisition strategyA singular focus to build a magical, sticky product through rapid iteration and endless optimization
Lenny Rachitsky • How to win in consumer subscription
sari added