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The good news is that the new generation of analytics software (even the ‘free’ Google Analytics) allows you to tag incoming links from all of your external advertising campaigns so that you can isolate and track visitors who are directed to your site from those campaigns.
Calvin Jones • Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1
What Your Tracking Tool Should Do for You?
Firstly, we install Google Analytics (through Google Tag Manager). Both are free. And it’s probably the Gold Standard for site-wide analytics.
The only code you install on your site is GTM. Within GTM all other code snippets are installed and managed, like GA and Mixpanel events.
The other benefit of using... See more
Firstly, we install Google Analytics (through Google Tag Manager). Both are free. And it’s probably the Gold Standard for site-wide analytics.
The only code you install on your site is GTM. Within GTM all other code snippets are installed and managed, like GA and Mixpanel events.
The other benefit of using... See more
Some tools such as Google Analytics allow you to add multiple tabs with data on your custom report.
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
you need to set up several segments of visitors in your analytics tool. Think of these segments as visitors that share common characteristics: for example, how they got to the site, how many times they have been here before, or if they have purchased anything from the site before.
