Sublime

Parasocial relationships are the name of the game.

Parasocial relationships get a lot of flak, but I think a lot of pop culture junkies could benefit from them. You guys need people you trust. You need soft spots. You need blind faith! You need to fall in love with a critic and then disagree with them wholeheartedly to remind you that you’ll live afterward. You need to interface with media you... See more

For one thing, the internet has taken the reward circuitry meant for social conditioning and has begun to replace it with parasocial conditioning; our reward feedback loops increasingly run through interactions with people we don’t know and may never meet, who have very little information about us or investment in our lives and wellbeing.... See more

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