The most compelling publications or media brands are the ones that can throw the best parties, because it shows they can mobilize an IRL group of interesting people, who are then consumers and customers and clients. (See Feed Me, The Drift, Byline / The Drunken Canal cinematic universe.) Media brands increasingly work like fashion brands: Consumers... See more

Nothing matters more than the relationship between a person, brand, or publisher and their audience. Screentime has become a colosseum where everything is in competition with everything else: email from work competes with text from a friend competes with Instagram and Tiktok. Every second for the viewer is just that viral video where the person pic... See more