Sublime

In 1732, Nader had seized the Persian throne in a military coup. Shortly afterwards he deposed the last infant Safavid prince, ending 200 years of Safavid rule. Seven years later, in the spring of 1739, he invaded Afghanistan.

In one of my favorite books of all time, Play Bigger, the authors define the leader of a niche or category a “category king.”17 This is the company that is the big player inside that market. The data shows that category kings usually eat up 70–80 percent of the category’s profits and the market value.