Sublime
An inspiration engine for ideas
All they usually want to know is what’s new and “Why it matters.” Give them that.
Jim VandeHei, Mike Allen, • Smart Brevity
Anything longer than 1,200 words total is too long. Under 1,000 is ideal. Trim it.
Jim VandeHei, Mike Allen, • Smart Brevity
writer make all sentences short or avoid all detail and treat subjects only in outline, but that every word tell.
William Strunk JR. and E.B. White • The Elements of Style, Fourth Edition
Brevity doesn't always mean short. It just means to the point. There are 1-page documents that ramble and 900-page books that are brief.
➍ Then write it down.
Jim VandeHei, Mike Allen, • Smart Brevity
when you convey what you mean with clarity and impact, you give yourself the best chance of being understood and achieving whatever goals you may have.
Ros Atkins • The Art of Explanation: How to Communicate with Clarity and Confidence
Keep It Brief
Larry Osborne • Sticky Leaders
Shorter is always better.