The more people have their questions answered, the more interested they are going to be and the more value and credibility they see in you as a source of information.

keep track of the sourcing of your facts.

Which parts of the subject do I want to explain?

Where and how should I look for information?

The idea of the ‘Set-up’ is to make us conscious of what we’re about to do.

Are there ways you could find out more? Provide a few bullet points. • Where will this be consumed? One sentence maximum. • Is there a fixed duration? Specify a number of words or minutes. • Is the duration strict? Yes / No EXAMPLE This is how I might approach a speech at a journalism college.

Who is this explanation for? Give the answer in one sentence maximum. • Is there a consistency of knowledge amongst those you’re addressing? Yes / No • How do you assess their knowledge of this subject? • How would you summarise what they’d like to learn from you? • What specific questions will this explanation need to answer? • What, if anything,

How would you summarise the overall purpose?

What do you hope to explain and/or communicate?