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Many of them also demonstrated interest in using WhatsApp for thematic learning groups, particularly in sub-Saharan Africa. Instead of using limited resources to develop the next big thing, first try investing in your existing “bread-and-butter” channels to meet your audience where they already are.

Malia Bachesta Eley • Article

decisionmakers actually prefer infographics and short videos to long reports or briefs.

Malia Bachesta Eley • Article

Shorter is always better.

Malia Bachesta Eley • Article

to make research practical and useful for senior leaders, one person interviewed said that research, “should not be hollow praises ... it needs to have 3-5 points that explain how [I can] actually do it.” Publishing learnings in simple, usable formats—such as case studies or toolkits—makes it easier for readers to take away learnings quickly and t

Malia Bachesta Eley • Article

the global development community spends millions of dollars conducting research to fill knowledge gaps and solve big global challenges. Yet, despite our best efforts, much of this research fails to reach or influence the people who can drive the needed change.