Sublime

One easy place to begin influencing people to do something is to help them remember to do it. The

Grant’s research shows that the least successful people are also likely to be givers.

If you’re trying to influence someone to do something that feels really big, it can help to start small.

there are three kinds of people—givers, takers, and matchers—and on research findings that the most successful people are likely to be givers.

Our aim in this book is to learn about influencing other people by speaking to the Gator, because that’s where we’ve been consistently coming up short.

understanding, predicting, or influencing other people’s behavior should start with their Gator’s snap judgments. Always.

two Gator filters: attention and motivation.

Gators make snap judgments, and once they have done so, they don’t let go.

Once you appreciate that most behavior reflects very little “thinking” at all, you can make simple but transformative adjustments to how you’re trying to influence other people.