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future. One of the main lessons of behavioral economics is that small changes to the environment we live in matter.
Dan Ariely • Dollars and Sense
Your success is rarely dictated by one single outcome
Laura Huang • Edge: Turning Adversity into Advantage
By offering the experimental group the financial aid up front, the researchers managed to flip the traditional college application timeline:
Richard H. Thaler • Nudge: The Final Edition
Behavioral economics is demonstrating that humans don’t always act in self-interested ways, and that transactions themselves have an emotional component.
Clay Shirky • Cognitive Surplus: How Technology Makes Consumers into Collaborators
STUDYING SOCIAL INFLUENCE
Jonah Berger • Contagious: Why Things Catch On
Grant’s research shows that the least successful people are also likely to be givers.