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future. One of the main lessons of behavioral economics is that small changes to the environment we live in matter.
Dan Ariely • Dollars and Sense
By offering the experimental group the financial aid up front, the researchers managed to flip the traditional college application timeline:
Richard H. Thaler • Nudge: The Final Edition
Behavioral economics is demonstrating that humans don’t always act in self-interested ways, and that transactions themselves have an emotional component.
Clay Shirky • Cognitive Surplus: How Technology Makes Consumers into Collaborators
STUDYING SOCIAL INFLUENCE
Jonah Berger • Contagious: Why Things Catch On
Grant’s research shows that the least successful people are also likely to be givers.
Zoe Chance • Influence Is Your Superpower: How to Get What You What Without Compromising Who You Are
there are three kinds of people—givers, takers, and matchers—and on research findings that the most successful people are likely to be givers.