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An inspiration engine for ideas
Conventional wisdom says Google won simply because it built a better search engine. But it won because it also designed a new category and designed its company to fit that category. So
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Step 3 The Perfect World
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
Alignment with investment strategy
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
performance in the marketplace. And it all starts with an aspiration to win and a definition of what winning looks like.
A. G. Lafley • Playing to Win: How Strategy Really Works
Create a New Game: Positioning to win a market you create You are aiming to create a new market category. Your goals are first to prove to customers that a new market category deserves to exist, then to define the parameters of that market in the minds of customers, and lastly, to position yourself as the leader within it.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Jeff Dyer • Lessons from Tesla’s Approach to Innovation
but the point isn’t that he finally won—the point is how he kept running.
Dave Evans • Designing Your Life: How to Build a Well-Lived, Joyful Life
To determine how to win, an organization must decide what will enable it to create unique value and sustainably deliver that value to customers in a way that is distinct from the firm’s competitors. Michael Porter called it competitive advantage—the specific way a firm utilizes its advantages to create superior value for a consumer or a customer an
... See moreA. G. Lafley • Playing to Win: How Strategy Really Works
That’s the secret of the successful underdog. Play the game you know you can win, even if it means inventing it yourself.