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To conceal meaning (it was reasoned) is equally to conceal lack of meaning….
William Zinsser • Writing to Learn: How to Write - and Think - Clearly About Any Subject at All
On Writing Well
Youri Cviklinski • 11 cards
Writing improves in direct ratio to the number of things we can keep out of it that shouldn’t be there. “Up” in “free up” shouldn’t be there. Examine every word you put on paper. You’ll find a surprising number that don’t serve any purpose.
William Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction
The principle that the proper place for what is to be made most prominent is the end applies equally to the words of a sentence, to the sentences of a paragraph, and to the paragraphs of a composition.
William Strunk Jr. • Elements of Style
In terms of craft, there’s no excuse for losing readers through sloppy workmanship.
William Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction
Bottom line: the brains of skilled editors naturally select for an overall AF of 2.5%.
Randy Olson • Lincoln But Trump: Narrative Metrics and Similarities Between Heroes and Villains
The number of the subject determines the number of the verb.