They are the people who have narrative intuition at the deepest of levels. They know that every word counts in executing a joke/story effectively. And they know the power of that one word, BUT.

A last thing on them. In 2010 master magician Ricky Jay was interviewed on the CBS show, 60 Minutes. The host, Morley Safer, asked him who would be his ideal, easiest audience to fool. He said, "For me, the ideal audience would be Nobel Prize winners…their egos tell them they can't be fooled. No one is easier to fool."

But what is also very important to add to that examination -- and not possible for Hasan last year as I'm sure he didn't even know of this dynamic or the metrics -- is the NI scores. Biden ... a paltry 8. Trump ... a brutal, almost abusive 26.

By 2010 we had become even worse -- a "SOCIAL media-driven" society.

Media scholar Marshall McLuhan, back in the 1960's, had tried to warn of the dangers of a "media-driven society" and eventual information overload.

portraying the American public as a learning impaired man, Forrest Gump, who had a good heart, but was largely lost in trying to make sense of a world with so much to know.

Ordinary World AND IF/THEN, BUT (in 5 words or less) BECAUSE (specifics), THEREFORE we're going to fix this BY (specifics) .

The best tool for this is the IF/THEN clause.

AND - 1) Ordinary World, 2) What's at stake? BUT - 1) But, 2) Because THEREFORE - 1) We'll fix it, 2) By Here's some details on each of these six individual elements.