Sublime
An inspiration engine for ideas
(the business viability isn't there).
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Most marketers spend too much time worrying about how to revive products which are in trouble, and too little time worrying about how to make successful products even more successful. It is the mark of a brave man to admit defeat, cut his loss, and move on. Concentrate your time, your brains, and your advertising money on your successes. Back your
... See moreDavid Ogilvy • Ogilvy on Advertising
In a turnaround, the fundamentals are going to include a good product market fit and ongoing demand in the marketplace for what the company currently produces.
Walker Deibel • Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game
Be different, but make sure your difference matters. The key to unlocking what’s different about your product is deriving your UVP directly from the number-one problem you are solving. If that problem is indeed worth solving, you’re more than halfway there already.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
- Build a product so good that customers will use you over an incumbent. Build a large user base on the back of this first product. 2. Be aggressive rather than complacent about customer growth early. Outsized companies like Google, Facebook, and Uber were aggressive and calculating about growth from their earliest days. In contrast,
Elad Gil • High Growth Handbook: Scaling Startups From 10 to 10,000 People
Ross: I thought marketing was something that required a degree and formal experience. It turns out that marketing is just making the product good enough that people spread it on their own, and giving them ways to do that. It's a lot easier and more natural than I thought it would be. Now I can't stand meeting with professional marketers who try to
... See moreJessica Livingston • Founders at Work: Stories of Startups' Early Days
Andrew Chen • DoorDash's v1 was 8 PDF menus on a static HTML website
Packaging your offer should be as, if not more, important than creating your product.This isn’t something that you can whip up after you create your product. You can only do this at the start of the product creation process. Because if you do, you’ll know exactly how much needs to go into your product and what you need to do to convince your ideal
... See moreMeera Kothand • Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
If a product solves an important problem, stands out from the competition, and makes sense to people, it clicks. If not, it’s a dud. That’s it. Making it click is the fundamental key to success.