Click: How to Make What People Want

Note-and-Vote. Be practical. Consider differentiation (“What advice would I give a new team member to make sure we follow through on our differentiation?”) and safeguards (“How can we protect against success that harms our customers?”). The Decider chooses three-ish principles. (p. 106) Fill out the Mini Manifesto Put your 2x2 and principles in one

Choose your own differentiators (about 20 minutes) Stay in realistic optimism mode. Generate your own scales, using criteria at which your solution could excel—and which would make the competition look crummy. Work alone together. (p. 90) Score your differentiators, part 2 (about 10 minutes) Review the custom differentiators. Once again, mark where

11:30 a.m. Take a break (about 30 minutes) Get a snack or lunch. Stand up and stretch or take a walk. 12:00 p.m.—DIFFERENTIATION Differentiation classics (about 20 minutes) Use realistic optimism. Mark where your solution could stack up against the competition. Work alone together. (p. 90)

5. The Decider chooses one option. Choose your target customer problem (about 15 minutes) Note-and-Vote. The Decider chooses one problem statement. (p. 43) Identify your advantages (about 15 minutes) Note-and-Vote. Identify the capabilities, insights, and motivations that make your team uniquely suited to solve this problem. The Decider chooses three

might be awkward, but it’s an effective way to compress time, get everyone involved, and make quick decisions.” (p. 32) 10:30-ish—BASICS Choose your target customer (about 15 minutes) Use plain language. Simple categories are better than complicated demographics. (p. 39) Work alone together using a Note-and-Vote: 1. Everyone takes five minutes to t

DAY 1 Note: Schedules are approximate. Don’t worry if you run a little behind—the schedule ends 30 minutes early to give you some overflow time. Take breaks every 60 to 90 minutes. 10:00 a.m.—RESET Introductions Make sure everyone knows everyone. Introduce the Decider and explain their role. Explain that you will be guiding the process. Give a tour

Print a Foundation Sprint workbook for each person on the team You can find a PDF with fill-in-the-blank worksheets on theclickbook.com.

GET READY Check out our interactive guide You can use the guide as a virtual whiteboard to run your Foundation Sprint. You’ll find it on theclickbook.com. Start with the Decider Get the real boss in the room so decisions stick. Once the Decider signs up, he or she can pave the way for assembling the rest of the team and clearing the schedule. (p. 3

Six hours per day provides plenty of breathing room to finish the activities and take ample breaks. Our favorite time slot is 10 a.m. to 4 p.m. because it doesn’t start too early or end too late. Declare a good emergency Let others know you’ll be offline. Try a variation of this message: “Hey, our team is totally focused on (our most important proj