Sublime

Ad-Agency Secret #10: The Famous Ogilvy Layout Principle Often called “The Father of Advertising,” ad agency genius David Ogilvy created some of the best-known ads of his day. He developed a simple layout formula that, if followed, results in eye-catching ads that win researcher Daniel Starch’s “most-noted award.” Called the Two-Thirds/One-Third Pr

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‘Almost any question can be answered, cheaply, quickly and finally, by a test campaign. And that’s the way to answer them – not by arguments around the table.’ ‘Ad writers forget they are salesmen and try to be performers. Instead of sales, they seek applause.’ ‘Whenever possible we introduce a personality into our ads. By making a man famous we ma

Upworthy actually tries up to 25 versions of the same headline in its quest to find the perfect one.[94] A/B testing is very important: according to Upworthy, the difference between a decent headline and a perfected one is 1,000 vs. 1,000,000 views.

editorial content that addressed the immediate need and interest of the respective visitor, and furnished them with descriptive text, images, and links to the current lines,

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley.