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The headlines which work best are those which promise the reader a benefit

David Ogilvy • Ogilvy on Advertising

The Research Expert

Brendon Burchard • The Millionaire Messenger

Research and Knowledge Acquisition

Robert W. Bly • How to Write and Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDs, and Other How-To Content

One key to succeeding in the marketplace is to have your message out there, if not continuously, then often enough to keep your name alive in customers’ minds.

Last accessed on • Get Slightly Famous

Think! What authority in your industry does your target market respect?

Drew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)

One good idea, clearly and convincingly presented, was better than a dozen so-so ideas strung together.

Michael Masterson • Great Leads: The Six Easiest Ways to Start Any Sales Message

Strategic organic content (SOC): What good modern advertising looks like

Gary Vaynerchuk • Day Trading Attention

THE POWER OF INFORMATION

Scott H. Young • Ultralearning

For many people or products today, one roadway to success is to look at what your competitors are doing and then subtract the poetry or creativity which has become a barrier to getting the message into the mind. With a purified and simplified message, you can then penetrate the prospect’s mind.