Sublime
An inspiration engine for ideas
In the modern era, this means being genuinely helpful without being overly promotional or authoritative.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
These techniques are part of a course developed by two of the world’s leading cognitive therapists—Dr. Steven Hollon, professor of psychology at Vanderbilt University and editor of the major journal in the field, and Dr. Arthur Freeman, professor of psychiatry at the University of Medicine and Dentistry of New Jersey—along with myself, to change ex
... See moreMartin E.P. Seligman • Learned Optimism
Most articles don’t build an audience, they confuse or bore it.
Here’s a better way:
Solve one specific problem
Promise a quick win
Stay relevant to your offer
Feel valuable (even if free)
Be easy to consume (short, clear)
Open a knowledge gap for what’s next
Use a clear, specific title
Follow these 7 rules; every article becomes a tiny funnel pulling reade
... See more“What gets measured gets managed.” –Peter Drucker Considered “the founder of modern management,” author of The Effective
Timothy Ferriss • Tribe of Mentors: Short Life Advice from the Best in the World
BE GOOD AT TWO THINGS feat. Rory Sutherland: Vice-Chairman of Ogilvy UK | Every London Office
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However, there are absolutely techniques the most popular writers use in order to cater to the consumption habits of today’s readers.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
There are five types of writing on the internet. Form #1: Actionable Guide Form #2: Opinion Form #3: Curated List Form #4: Story Form #5: Credibility