question that now came up 5x about our new website: "why is so text-heavy? people don't read" long from writing (like from ogilvy here) is where websites roughly originate from. he was the biggest proponent of going into DETAIL. seriously interested people will want a lot https://t.co/zknWnWW0Ke
People do not go to a website to admire it, but to get something done.
Jakob Nielsen
As readily as I advise my clients that fewer and fewer lookers will ever become readers, I also encourage them that there is much to be gained from just a look. And I am seeing greater interest on their part in thinking deeply about achieving clarity and simplicity, of packing as much information in as little signal, of being ever more intentional
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