Personally, I see at least 2 "types" of websites. In short: I am for AI for "getting information quickly," against it for "consolidating the internet landscape." 1. "Get stuff done/get information quickly." Where efficiency is key. Get from A→B as fast as possible. "What does this error code mean?" would be an example. "How do I file this {IRS for... See more

As readily as I advise my clients that fewer and fewer lookers will ever become readers, I also encourage them that there is much to be gained from just a look. And I am seeing greater interest on their part in thinking deeply about achieving clarity and simplicity, of packing as much information in as little signal, of being ever more intentional

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1. In all the time I’ve spent watching people use the Web, the thing that has struck me most is the difference between how we think people use Web sites and how they actually use them. When we’re creating sites, we act as though people are going to pore over each page, reading all of our carefully crafted text, figuring out how we’ve organized things

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