question that now came up 5x about our new website: "why is so text-heavy? people don't read" long from writing (like from ogilvy here) is where websites roughly originate from. he was the biggest proponent of going into DETAIL. seriously interested people will want a lot https://t.co/zknWnWW0Ke
We scan, we don’t read. Don’t expect users to read lots of text on your page. The two-second rule is a good test — if you don’t get the gist in a two-second glance at the page, you risk losing the reader’s attention.
Most people are in a hurry and do not have time, they don’t care much about your website, and they know little about your subject matter. Under these circumstances, too many choices can cause paralysis and inaction. If visitors can’t find a way to easily get closer to their goal, they will simply leave.
interest on the Web is expressed in a split-second decision.
But the essence of a good website transcends mere technical execution and includes a broad set of concerns, including projection of the company’s brand identity, the psychology of user interface, and consistency with other media in which the company is visible.
