question that now came up 5x about our new website: "why i...

question that now came up 5x about our new website: "why is so text-heavy? people don't read" long from writing (like from ogilvy here) is where websites roughly originate from. he was the biggest proponent of going into DETAIL. seriously interested people will want a lot https://t.co/zknWnWW0Ke

dennis

x.com

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End brand minimalism, embrace brand maxxing 👇

Oren John

x.com

It’s a lot of work to get users on your article. Statistically, the first thing that happens is that the user will close the tab without reading. Only a fraction will read your content for free — consider what an effort it takes to also be paid for it! The original sin of the web, indeed.

Andreas Stegmann • Ben Thompson’s Stratechery should be crossing 3 Million in Profits this Year

people don’t read websites, they scan them. You want that button to keep showing up like a recurring theme.

Andreas Stegmann • Ben Thompson’s Stratechery should be crossing 3 Million in Profits this Year

Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen