Sublime
An inspiration engine for ideas
If unique attributes are your secret sauce, then value is the reason why someone might care about your secret sauce. Value should be as fact-based as possible.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
A value is a tightly held belief (as opposed to a vague notion) upon which a person or organization acts by choice. It is an enduring belief that one way of behaving is personally, professionally, spiritually, or socially preferable to an opposing way of behaving.
Susan Scott • Fierce Conversations: Achieving Success at Work and in Life One Conversation at a Time

actually bring value and convince them of it.
Laura Huang • Edge: Turning Adversity into Advantage

- Value. Value is what everyone is talking about and seems to be the yardstick by which we are all measured today. I suggest using the word in a couple of ways. One way is: “We’ll review your current situation and see if we can bring some value to what you’re doing . . .” The other way is to promise prospects that they’ll receive value from the meeti
Mike Weinberg • New Sales. Simplified.
Valuables by Cent.