Nate Stranzl
@stranzzz
Nate Stranzl
'Surfer' (1999) was a Guinness advert by Diageo, filmed in Hawaii and directed by Jonathan Glazer. It followed a surfer taking on a giant wave and became one of the most awarded ads ever, later voted the greatest advert of all time.
They don't make them like this anymore @guinness @guinnessgb
instagram.comWatch for the verb "is." Sentences like "becoming someone else is totally freeing" or "fiction is more honest than facts" are almost always the explainer voice. They're thesis statements. Your best writing doesn't declare what something is — it shows what something does .
Claude
"The hardest part was filming inside the Rolls-Royce facility in Derby, where their jet engines are built and tested, while everything was still live and constantly moving around us. We couldn’t interrupt the workflow, stage the space, or fully control the light, so we had to adapt to the rhythm of the facility itself. That meant working light,... See more
instagram.comthe written word is a kind of madness. It tears you out of your actual context and deposits you in a world of bodiless abstractions. Lewis Mumford called it the ‘general starvation of the mind,’ in which actual sensuous knowledge of the world is replaced by ‘mere literacy, the ability to read signs.’ In late medieval Europe, the printing press and... See more
Sam Kriss • Reading Is Magic
This is not a world we’re prepared for. All democratic politics assume a literate population; people who are willing to think in abstract terms about the kind of world they want to live in. Without that, democracy becomes a kind of tribal headcount, or a struggle for state resources between competing patronage networks. This is what lies behind a... See more