Important disclaimer: reaching an audience one time in no way means an offer is fatigued. Most people don’t even notice an offer on the first mention. That’s why you need to create new creative (videos, images) and new hooks, stories, and copy around the same offers.

having a Grand Slam Offer will not make you money if no one finds out about it. The goal must be that upon hearing about your offer, your ideal prospects are interested enough to take action. Naming it properly is an integral part of this process.

In a perfect world, 100% of your customers would qualify for a conditional guarantee, but will have achieved their result, and therefore will not want to take it.

tying your guarantee to the things they need to do to be successful can help all parties.

So, for the most part, the stronger the guarantee, the higher the net increase in total purchases, even if the refund rate increases alongside it.

You want to solve their next problem before they even encounter it.

Anything that you can invest in one time that clearly cost time or money to create, but can be given away endless time is a perfect fit for a bonus.

Paint a vivid mental image of what their life will be like assuming they have already used it and are experiencing the benefits

We’re going to provide all these bonuses to them anyways, but it increases the perception of our offer’s value by layering these bonuses one at a time.