$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)

The longer you delay the ask, the bigger the ask you can make. “The longer the runway, the bigger the plane that can take off.”

Naval Ravikant: “Desire is a contract you make with yourself to be unhappy until you get what you want.”

People want what they can’t have. People want what other people want. People want things only a select few have access to.

To recap quickly, remember that we covered identifying dream outcomes (step one), listing problems (step two), and determining solutions (step three).

You can either be right or you can be rich. This book is for getting rich. If that bothers you, just put this down and go back to arguing against human nature. Hint: You’re not gonna change it.

“Any fool can sell a product by offering it for a discount, it takes great marketing to sell the same product for a premium”

Because if there were a logical solution, it probably would have already been solved, thereby eliminating the problem. All that’s left are the psychological problems.

A prime example of this happened in the London tunnel system. The biggest increase in rider satisfaction (aka value) was never from faster trains to decrease wait times. Instead, it was from a simple dotted map that showed them when the next train was coming and how long they had to wait. The dotted map, which only cost a few million dollars, decre

Therefore, it follows that if you care about your customers, you should get them as invested as humanly possible. Ideally, this means pricing your services or product in such a way that it stings a little when they buy. That sting will force and focus their attention and their investment in your product or service.