Profit is oxygen. It fuels the fire of growth.

Attract the worst clients who are never satisfied until your service is free

That being said, since there is no strategic benefit to being the second-lowest

Cash flow and acquiring customers is no longer your bottleneck

software that advertising agencies use to work leads for their customers.

fastball

The Grand Slam Offer only becomes valuable once the prospect perceives the increase in likelihood of achievement, perceives the decrease in time delay, and perceives the decrease in effort and sacrifice.

the goal is to be so much higher that a consumer thinks to themselves, “This is so much more expensive, there must be something entirely different going on here.”

‘I solve this type of problem for this specific type of person in this unique counter-intuitive way that reverses their deepest fear.”