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A trigger is the actuator of behavior—the spark plug in the engine. Triggers come in two types: external and internal.8 Habit-forming products start by alerting users with external triggers like an e-mail, a Web site link, or the app icon on a phone.
Nir Eyal • Hooked: How to Build Habit-Forming Products
a cadence that varies between once a week and once a month, it is important to have a company-wide all-hands meeting where the results of the most recent leadership team meeting are shared. Follow the same format.
Alex MacCaw • The Great CEO Within: The Tactical Guide to Company Building
WHAT MAKES FOR AN EFFECTIVE TRIGGER?
Jonah Berger • Contagious: Why Things Catch On
When to Start the Meeting
Jeff Shannon • Lead Engaging Meetings
Types of External Triggers
Nir Eyal • Hooked: How to Build Habit-Forming Products
Tone is in your fingers
David Heinemeier Hansson • Rework
- Relationship Triggers
Nir Eyal • Hooked: How to Build Habit-Forming Products
“An internal trigger is an uncomfortable emotional state,”
Johann Hari • Stolen Focus: Why You Can't Pay Attention--and How to Think Deeply Again
Skip now is a temporary exception. Anytime the user adds a permanent exception or rule, it can be thought of as tuning the triggers.