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insight from Gurwinder Bhogal:
People want to belong to a tribe, and one way that people belong to a tribe is by having the same beliefs as the members of that tribe Our minds are configured not to argue for what is true, but for what we want to believe and what we need to believe in order to be part of the tribe
While common interests define a niche, common value systems define a tribe.
Lynn Serafinn • The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell
when the beliefs and ideologies of a brand, institution, or movement are congruent with those of a tribe (or an aggregate of tribes—a congregation), members of the tribe are more inclined to adopt them. They are more likely to move than anyone else.
Marcus Collins • For the Culture
Tribal Leadership Revised Edition: Leveraging Natural Groups to Build a Thriving Organization
amazon.com
We are all members of someone’s tribe—every one of us. And we adhere to the cultural characteristics of the tribe in a religious fashion.
Marcus Collins • For the Culture
Every time I do this exercise, no matter where I am in the world, the results are always the same. Some people name their family, their peeps from college, a close group of friends, maybe their coworkers, a sports club they are a part of, a band, or some other special-interest social group. I’ve heard many of them over the years. No matter what the
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