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Through your actions as a leader, you attract a tribe that wants to follow you. That tribe has a worldview that matches the message you’re sending.

Seth Godin • Tribes: We Need You to Lead Us

When we achieve that kind of collective agreement, people don’t consume or join because of who we are (the brand); they do it because of who they are (the community). The brand or organization is now a way by which people express their identity.

Marcus Collins • For the Culture

Five steps on how to build a tribe:Identification: find and be foundCommunication: increase bandwidthCooperation: create valueReification: make your group “a thing”Adaptation: find the dark forces to preserve the essence of your thing

Konrad Seifert • The role of tribes in achieving lasting impact and how to create them - LessWrong

Because once you’re part of a tribe, your success is their success.

Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See

A tribe that communicates more quickly, with alacrity and emotion, is a tribe that thrives.

Seth Godin • Tribes: We Need You to Lead Us

describe their own tribes by identifying (1) the name of a tribe, (2) a shared belief, (3) an unwritten rule of the group, and (4) a common phrase that might be unique to the group.

Marcus Collins • For the Culture

The behavioral patterns within these neotribes act similarly to Durkheim’s notion of collective effervescence, discussed in the previous chapter, where a community comes together to participate collectively in the same action.

Marcus Collins • For the Culture

The Internet empowered consumers to find their tribes. They choose which content to interact with, they tailor their media based on their real friends, aspirational friends, values, aesthetics, etc., they share their opinions on global platforms and they seek out the products, people and brands that align with their view of themselves.

Julie Thibault • The Internet empowered us to find our tribes. Retail isn’t keeping up.

ask yourself what your organization believes. What are the ideologies that frame the way your brand sees the world, and what are the cultural characteristics associated with that perspective? When the beliefs of the brand align with the beliefs of the tribe, members of the tribe will use the brand to communicate their identity to the world, where t