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■ We tend to imitate the habits of three social groups: the close (family and friends), the many (the tribe), and the powerful (those with status and prestige). ■ One of the most effective things you can do to build better habits is to join a culture where (1) your desired behavior is the normal behavior and (2) you already have something in common

James Clear • Atomic Habits: the life-changing million-copy #1 bestseller

Status, in any tribe, is a survival mechanism. It projects a sense of abundance that may attract powerful allies, repel potential foes (like a lion with a loud roar), and if we’re into shallow companions, might even help us secure a mate.

Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen

Rewards of the Tribe, the Hunt, and the Self

Nir Eyal • Hooked: How to Build Habit-Forming Products

Sometimes the shared identity is demographic, but it can also be a mutual passion for some particular interest. The influencer comes to be seen as representative of that identity.

Renee DiResta • Invisible Rulers

Contributions to the squad are positive sum. And in return for their contribution, members have access to an expanded set of opportunities, claims on future economic flows and guarantees backed by the group. By risking together, a scrappy group can gain access to multiplicative yields—the path to SQUAD WEALTH.

otherinter.net • Squad Wealth

Though Facebook calls them Groups, we can refer to them by a more fitting name: tribes. And, of course, these tribes are made available to us on a social networking platform like Facebook because the individuals in our tribes are all connected through network structures.

Marcus Collins • For the Culture

Early tribes of humans were probably similar to tribes of other apes—glued together mostly by family ties. Kinship is an obvious natural glue because animals are programmed to be interested in the immortality of those with genes most similar to them—so humans are more likely to cede individual self-interest to a group when that group is family. Tha... See more

Tim Urban • A Story of Stories

Five steps on how to build a tribe:Identification: find and be foundCommunication: increase bandwidthCooperation: create valueReification: make your group “a thing”Adaptation: find the dark forces to preserve the essence of your thing

Konrad Seifert • The role of tribes in achieving lasting impact and how to create them - LessWrong

Corporations and other organizations have always created their own tribes around their offices or their markets—tribes of employees or customers or parishioners. Now, the Internet eliminates geography.