Trend-Driven Innovation

[1/3] Innovation Target In which area of your business will you apply the trend?

Using the conclusions you generated during your discussion, you must now address the CTR's three dimensions: [1] Innovation Target: in which area of my business will we apply this trend? [2] Priority: when will we apply it? [3] Response: with what level of commitment will we apply it?

your organization's goals, capabilities, resources, and more—using the questions on the previous page to help—you're ready to plot it on the CTR. Using the conclusions you generated during your discussion, you must now address the CTR's three dimensions: [1] Innovation Target: in which area of my business will we apply this trend? [2] Priority: whe

applying a trend now means adapting it around the human nature, external change, and new expectations as they are currently manifesting themselves.

assess each trend against three dimensions—Innovation Target, Priority, and Response—positioning each trend on the CTR accordingly

evaluating the trend against your local context will allow you to drill deeper into the nature of the opportunities it offers. And that means taking a close look at how the basic needs, drivers of change, and innovations are coming together to create new expectations in that locality.

Adapting a trend for today doesn't have to be a mysterious, intuition-led process. Instead, it's about evaluating the three core elements of the trend and how they are coming together to create new expectations. [1] Basic needs: how are the basic needs that underlie this trend being expressed now? If the trend is an established one, how has this ch

Trend maturity: how are the customer expectations that inform this trend playing out now? [2] Locality: how are the customer expectations that inform this trend playing out in my target locality? [3] Industry: how are the customer expectations that inform this trend playing out in my industry?

discussion. Next, you'll use the answers you generated to help you plot the trend on the CTR. What are the long-term strategic goals for our organization, department, or team? How can this trend help us achieve or revise those goals? What are the short-term tactical aims for our organization, department, or team? How can this trend help us achieve