Sublime
An inspiration engine for ideas
Try the classic “team of rivals” If I could give every team the perfect set of advisors, I’d include: A product visionary who imagines the dream solution for customers (customer lens) A pragmatic engineer who wants to build the product ASAP (pragmatic lens) A marketing wiz on a mission to make the business grow, grow, grow (growth lens) A finance e
... See moreJohn Zeratsky • Click: How to Make What People Want
We assume that the progress must appear as neat in the moment as it can be made to seem in retrospect, and we want ideas to be as straightforward in their formulation as in their analysis
Rory Sutherland • Alchemy: The Surprising Power of Ideas That Don't Make Sense
be nice but honest.
John Zeratsky • Make Time: How to focus on what matters every day
The Follow-Through
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
My hope in writing this book is to refocus product marketing around its purpose—leveraging product investments in a deliberate way so the go-to-market machinery can achieve a business's goals.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Goal setting and reflection, where