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creativity “is as important in education as literacy, and we should treat it with the same status.
Tom Kelley, David Kelley • Creative Confidence: Unleashing the Creative Potential Within Us All
A case in point is the time the graphic designer Paul Rand had the guts to say no to Steve Jobs.10 When Jobs was looking for a logo for the company NeXT, he asked Rand, whose work included the logos for IBM, UPS, Enron, Westinghouse, and ABC, to come up with a few options. But Rand didn’t want to come up with “a few options.” He wanted to design ju
... See moreGreg Mckeown • Essentialism: The Disciplined Pursuit of Less
Trends – Artificial Intelligence (AI) – May 2025 – BOND
The reinventors’ logic was: 1. What’s most important to the customer? 2. Where can we make a profit? 3. How can we gain market share in that space?
Adrian J. Slywotzky • The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
The dominant thinking in business today is Orange. To achieve results, people must be motivated by individual incentives. Orange has no problems if this results in large wage differentials, if these differentials are justified by people’s merits and contributions.
Frederic Laloux • Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage of Human Consciousness
Design The Future
youtube.comYou’re the founder, CEO or an executive at a startup that needs prospects to quickly understand why your product is unique and important to shorten your sales cycles and grow revenue. You’re a marketer who wants to make it easier for your target customers to understand the strengths of your offerings so you can generate more leads. You’re a salespe
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