It makes your value visible. It makes your ideas tangible. It makes your genius real.

It’s the piece that carries 80–90% of the weight of your business.

Look at your three jobs. Then, name the mechanism that wraps around them. Write it down. Make it yours. Give it rhythm. Make it feel like you. Then add the evidence line – how they’ll know it’s working. Once you’ve done that, you’ll have three unique mini mechanisms – one on each leg. And when you show someone your slide and walk them through each

It’s no longer abstract. It’s tangible. It’s got a name. And that name is yours. So once you’ve walked them through the whole slide, you simply say: “And you can get all of this inside my program called Launched Perfect.”

Why? Because in that moment, your prospect isn’t just imagining the result – They’re connecting it directly to your offer.

And now – the final click. Or what I like to call the cherry on top. The very last thing you’ll do when you walk someone through your slide… Is this: Swap the outcome in the center of the triangle for the name of your program or service.

And each one sounds like it came from someone who’s done this before. Someone with a method. Someone with a map.

You’ll know it’s working when you feel unshakable confidence. When you go live and your content just flows. When you stop second-guessing and start showing up lit up.

On the “I don’t know what to teach” leg, the promise is: “You’ll know exactly what to teach.” The three jobs are: Pick the perfect challenge topic. Teach for maximum engagement. Create a mini transformation each day. And then I say, “I make those three steps super simple with something I call the Mini Wins 5-Day Framework.”