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THE RIGHT KIND OF AMBITION: THE BILL CAMPBELL ATTRIBUTE
Ben Horowitz • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
management formulas like Ken Blanchard’s Situational Leadership
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
Where Achievement-Orange views organizations as machines, the dominant metaphor of organizations in Pluralistic-Green is the family.
Frederic Laloux • Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage of Human Consciousness
Orange glorifies decisive leadership, while Green insists that leaders should be in service of those they lead.
Frederic Laloux • Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage of Human Consciousness
In a hyper-changing world, people need useful information, not every bit of it. We were honored to work closely with the editors and publishers at CNET to build a new brand strategy, story and identity that transforms them from a successful tech-review site into an editorial-first brand people can trust for its useful news and advice as much as its... See more
instagram.comthree to five top objectives—
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
THE WHO Growth teams should bring together staff who have a deep understanding of the strategy and business goals, those with the expertise to conduct data analysis, and those with the engineering chops to implement changes in the design, functionality, or marketing of the product and program experiments to test those changes.