Sublime

statistical methodology to identify anomalous results in surveys, they can do nothing to overcome one serious barrier to understanding what is going on in a consumer’s mind: memory.

But we had forgotten that alongside Orwell’s dark vision, there was another—slightly older, slightly less well known, equally chilling: Aldous Huxley’s Brave New World. Contrary to common belief even among the educated, Huxley and Orwell did not prophesy the same thing. Orwell warns that we will be overcome by an externally imposed oppression. But

Moynihan Report,

This would mean, he explained, that the government would ban any business model that tracks you online in order to figure out your weaknesses and then sells that private data to the highest bidder so they can change your behavior.

Worse, seven out of ten will pick the wrong man out of a lineup if a similar but more threatening man is presented. In the moment, you are far more likely to overestimate the height of an assailant, and you will often describe him as being similar to a villain from a story you’ve recently heard. If you are witnessing a crime, it’s vital to pay spec

Therefore impossible. Dilemma of civilized man; body mobilized, but danger obscure.