Sublime

As a new psychological term of art, “creativity” drew a conceptual space that included the greatest accomplishments but also everyday acts of originality. This new concept served much of the function that genius had in the nineteenth and early twentieth centuries—that is, the thing imagined to be the engine of the progress of mankind.

Creativity is mixing and matching patterns of everything you’ve ever experienced or come to know in your lifetime.

CREATIVE LIFE.

I occasionally use the hideous word creative myself, for lack of a better. If you take the subject more seriously than I do, I suggest you read The Creative Organization, published by the University of Chicago Press. Meanwhile, I have to invent a Big Idea for a new advertising campaign, and I have to invent it before Tuesday. ‘Creativity’ strikes m