Laura Castellano
@heylovelygirl
Laura Castellano
The message is clear: the future of creative expression online isn't about renting space on someone else's platform—it's about building your own.
As the appeal of social media continues to deteriorate for creatives, those who invest in owned platforms today are positioning themselves for a more sustainable and independent tomorrow. The question now... See more
As the appeal of social media continues to deteriorate for creatives, those who invest in owned platforms today are positioning themselves for a more sustainable and independent tomorrow. The question now... See more
Tom May • Social Media in 2025: Why Creatives Are Ditching 'Rented' Spaces for Owned Platforms
Depth has become the last part of creativity you cannot copy.
open.substack.com
depth
Antes las redes eran divertidas. Ahora se sienten como otra obligación.
Publicar, responder, mostrar, estar disponible todo el tiempo.
Y cuando por fin tenemos un momento libre, lo llenamos con más scroll.
Byung-Chul Han lo llamó la sociedad del rendimiento:
donde hasta el descanso tiene que... See more
lu.beccassinoinstagram.com2026 is the year we go analog 🧶🪡📚📝. What analog hobby are you bringing back?! I’m going to do a whole solo podcast episode on this topic since I’m excited about all of the second order effects we are going to start seeing in this space (& all of the opportunities for startups!) #socialcurrency
instagram.com1. Define Your Brand Core
Write down 3 words you want people to associate with you.
Ask a close friend how they’d describe you, see where the overlap is.
Lock those words in as your guiding compass.
2. Audit Your Online Presence
Do a ruthless unfollow: influencers who just push products, someone you knew 10 years ago who never said a word to you,... See more
Write down 3 words you want people to associate with you.
Ask a close friend how they’d describe you, see where the overlap is.
Lock those words in as your guiding compass.
2. Audit Your Online Presence
Do a ruthless unfollow: influencers who just push products, someone you knew 10 years ago who never said a word to you,... See more
Rebrand yourself in 30 days
There are two types of people making stuff: content creators and artists .
Both are creative. But there is one distinct difference: Content creators are willing to trade control for speed. Artists are not.
Both are creative. But there is one distinct difference: Content creators are willing to trade control for speed. Artists are not.
- Content creators are willing to trade control for speed. Creators are trying to get a good-enough cut, a performant-enough ad, or an
Scott Belsky • AI & Artistry, the Resurgence of Hardware Startups, & Unicorns that are Really Rabbits
When you’re working, there’s so much self-loathing. Everyone feels like their stuff is awful. When I was at CalArts I was studying painting—I’m a terrible painter—but I remember there’s a stage of a painting that just looks like a mess and then all of a sudden it becomes a painting. Movies are like that too. Magically it starts to take shape. Now I
... See moreAdam Moss • The Work of Art: How Something Comes from Nothing
To research is to follow a scent. Sometimes you know what you’re looking for. Sometimes you don’t. Sometimes it starts with a single word you can’t shake, a quote you read in passing, or a flicker of an idea that has no shape yet, just feeling.