Sublime

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Getting bogged down in endless debate.

At a minimum, weekly touchpoints with customers By the team building the product Where they conduct small research activities In pursuit of a desired outcome

Limiting our work to only the opportunities that might drive our desired outcome is what ensures that our products are viable over the long run and not just desirable in the moment.

If you need many people to take action, you’ll want to count

In this book, I’ll refer to the work that you do to decide what to build as discovery and the work that you do to build and ship a product as delivery.1

people. If it doesn’t matter how many people take action, you’ll want to count actions.

To shift your outcome from less of an output to more of an outcome, question the impact it will have.