Sublime
An inspiration engine for ideas
Jonah Sachs. A natural storyteller and the author of a bestselling book on how to use stories in marketing, Winning the Story Wars,
Alex Evans • The Myth Gap: What Happens When Evidence and Arguments Aren’t Enough
Sean sees lots of people in the online education world focusing their time entirely on marketing, but his focus is on making his products better for his existing audience.
Paul Jarvis • Company Of One: Why Staying Small Is the Next Big Thing for Business
refine our marketing messaging.
Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making
Whereas our typical business verbiage revolves around aggregations of millions of people—that’s usually what we mean when we talk about “markets,” “segments,” and “demographics”—the language of launching new networks should be focused on groupings of a handful of people, with the right intent, in the right situation, at the right time.
Andrew Chen • The Cold Start Problem: Using Network Effects to Scale Your Product
What promise are you making?
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
What Jeff understood was the power of rhetoric. Time spent coming up with the right words to package a key concept in a memorable way was time well spent. People fret about what others say about them when they're not in the room, but Jeff was solving the issue of getting people to say what he'd say when he wasn't in the room.
Remains of the Day • Compress to Impress
thought leadership can serve as the touchstone of your slightly famous marketing strategy, helping you attract prospects and grow your business by establishing your reputation as a generous contributor to your industry.
Last accessed on • Get Slightly Famous
Positioning is your long game. Messaging is your short game.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
