Sublime
An inspiration engine for ideas
Professional communicators have known for many years that they have a much better chance of communicating anything if they focus on a single message.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
“When you need to be creative, constraints are your strengths.”
Jay Acunzo • Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work
Value should be as fact-based as possible.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
My goal? Find a way to structure a story that would be simple enough for busy people to learn, remember, and apply easily, be flexible enough to cover multiple applications, and still capture the most critical elements, and benefits, of story.
Tamsen Webster • Find Your Red Thread
If you don’t obey your constraints, persuasive people and technology will pull you their way.
Derek Sivers • How to Live: 27 conflicting answers and one weird conclusion
Traction is growth. The pursuit of traction is what defines a startup.
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
Knowing how to be persuasive when speaking is far more important than being an expert digital marketer or click optimizer.