Sublime
An inspiration engine for ideas
Persistent, consistent, and frequent stories, delivered to an aligned audience, will earn attention, trust, and action.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
there was a time, not that long ago when launching a product meant running the gantlet. you needed press. you needed distribution. you needed to get on the calendar of some techcrunch reporter who would decide if you were worth covering. your launch narrative wasn’t yours. it was borrowed prestige, wrapped in corporate euphemisms, stripped of heat.
... See moreWe collected followers. Created clickbait. Counted pageviews. Tracked open rates. The medium not only changed the message, it changed the messenger too. And in the end, the tactics we used made us less effective as communicators and changemakers.
Bernadette Jiwa • The Right Story: The secret to spreading your ideas
Find a Market Frame of Reference That Puts Your Strengths at the Center and Determine How to Position in It
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Niche Ad Networks
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
tap into similarity by using specific testimonials that are relevant
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Identifying the decision maker is one way of narrowing your audience.
Cole Nussbaumer Knaflic • Storytelling With Data
