What you could begin to share with or teach your customers or audience How you could focus more on executing ideas than on protecting them What investments you could make in consumer education as a marketing channel What you could share that would position you or your company as an authority in a niche

Execution is the only valid currency in business.

But ideas aren’t a valid currency. Execution is the only valid currency in business.

A leader’s job is to provide clear direction and then get out of the way.

Outside of altruism, mudita is useful in business: we can be pleased that people like Musk or Oprah exist and thrive, while at the same time not letting their prolifically growing empires affect what we do or how we see our own businesses.

Anytime you don’t keep your word you’re not just letting down one person or one business—you’re losing the opportunity to work with every single contact of that person or business, because you can be sure that they won’t ever send business your way. Or worse, they’ll tell everyone they know that you don’t keep your word. A broken promise balloons

The best approach is to treat every agreement with a customer (or even an employee) as a legally binding contract because, on a societal level, that’s what it is. If you promise to give someone something at a certain time, then do it, and do it on time. Whether it’s a quote or a deliverable or a customer service response doesn’t matter. If you

In short, customer happiness is the new marketing. If your customers feel that you are taking care of them, then they’ll stick around and they’ll tell others. This is the precise way in which companies of one can compete with behemoths in their market—by outsupporting them. It’s much harder to compete with bigger companies on aspects like volume,

your customer gets something unexpected and then feels the need to help your business, not only by remaining loyal but also by telling others.