Company Of One: Why Staying Small Is the Next Big Thing for Business

The more products, the more markets, the more alliances a company makes, the less money it makes. “Full speed ahead in all directions” seems to be the call from the corporate bridge. When will companies learn that line extension ultimately leads to oblivion. —AL RIES AND JACK TROUT, The 22 Immutable Laws of Marketing

all business is a choice about the life we want outside of

There’s a satisfaction in reaching the point of enough in your business, and then knowing that you don’t have to explore every new potential opportunity that comes

A better problem to solve—one that requires real ingenuity—is how to avoid dealing with everything that comes up by just adding more to the mix.

Every day you spend developing a product is a day you aren’t really making money from

I’ve simply used my skills to help others, because I enjoy doing it. And I’ve offered this help for free, in small doses at first, and then later for good money in larger doses.

anything, I’d be building relationships with the people I’ve helped in some way.

Then I’d offer to help with their questions.

I’d start by listening