Company Of One: Why Staying Small Is the Next Big Thing for Business

The smallest version of your business idea that you could start with now, with little to no investment

To start a company of one, you should first figure out the smallest version of your idea and then a way to make it happen quickly. Automation can happen later. Scale, if desired, can happen later. Infrastructure and process can happen later. Focus on where you can test the waters without a massive investment of time or money, and then pay attention

generalists will continue to thrive in business as it becomes increasingly valuable to know “a little bit about a lot.”

As a good generalist, you’ll usually start with a specialization and then add auxiliary and complementary skills as needed,

but companies of one truly need to be able to know and understand a multitude of topics and skills in order to be in control of their work.

I give the people I hire full autonomy to do their jobs so I can do mine, with no need for meetings, or check-ins, or management.

20 percent of their time. More than half of the products and projects Google releases were created during this 20 percent time.

Work can be done at a pace that suits my sanity rather than one that supports costly overhead, expenses, or salaries. As

Companies of one within larger corporations have a history of helping large corporations make breakthroughs and dominate markets.