Sublime

Investigate and interview. Get referrals from successful, established entrepreneurs. Treat your two A's like you would any partner because they have unfettered access to your castle, and those with the keys have the potential to steer you wrong.

Who are the most influential people in your industry? Who do you already know that could you get an introduction? Who might make a good co-marketing partner?

In their Mind Movie, Natalie and Glen defined the number of customers they wanted to attract and who those customers would be. They described the respect of their industry peers and plotted out what they would do once their business was a success, such as the restaurants where they would eat and the family holidays they would take. Finally, they

Successful people are those who can go above themselves to see things objectively and manage those things to shape change.

1. Purchase Whitmyer et al.’s Running a One-Person Business. Make it the subject of informal (or not-so-informal) Study Sessions with a handful of colleagues. This isn’t cheating your employer: Improved one-person business skills rebound to the benefit of the services you “sell” in your Dept.

If you want to become a superstar, mastering the relevant skills is necessary, but not sufficient. You must then transform that latent potential into tangible results that people value.

By focusing on Who you work with and not How you achieve your goals, your level of accomplishment, and thus freedom, will dramatically increase in all key areas—time, money, relationships, and purpose.

Who do you want to be a hero to? Ask yourself your own version of this question, for it illuminates your fitness function, 20 percent, and the focus of your Unique Ability development. First, you define your Dream Check. This Dream Check should be ballpark 10x what you’ve been paid to this point for a Unique Ability project. This is a massive, even