10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

Dan has reframed the three “entertainer days” to the following: Free Days (rejuvenation days) Focus Days (performance days) Buffer Days (organization and preparation days)

The ancient Greeks had two words for time: kairos and chronos.5,6 While chronos refers to chronological or sequential time, kairos signifies a period or season, a moment of indeterminate time in which an event of significance happens. Chronos is quantitative. Kairos has a qualitative, permanent nature. Kairos is an ancient Greek word meaning the ri

10x is about better, not bigger. Hence, to get your Dream Check, you’d become 10x better and more valuable in some unique and specific way to whomever you want to be a hero to.

“If we want to live a Wholehearted life, we have to become intentional about cultivating sleep and play, and about letting go of exhaustion as a status symbol.” — BRENÉ BROWN1

In order to provide that level of value, you would have to become 10x better and more specific in your Unique Ability. You’d have to be able to produce 10x value for the person who wants it—whatever specific results those are. Who do you want to collaborate with? Who do you want to create specialized value with and for? What kind of Unique Ability

Who do you want to be a hero to? Ask yourself your own version of this question, for it illuminates your fitness function, 20 percent, and the focus of your Unique Ability development. First, you define your Dream Check. This Dream Check should be ballpark 10x what you’ve been paid to this point for a Unique Ability project. This is a massive, even

Here’s the key question I’d have to ask myself to take my Dream Check seriously: “What kind of value would I need to provide wherein it would be a total no-brainer and extreme bargain to the right person to pay me $15 million to write a book for/with them?” Just being honest about myself. If I were to legitimately be paid $15 million to write a boo

What about you? What are you optimizing for? What do you ultimately want to be and do? What standards do you want to create and realize? What minimum standards—such as the level of client you work with or time it takes to run a marathon—will help you adapt and evolve to where you want to be? What is your fitness function—the capabilities and result

Whatever you focus on expands. Whatever you focus on, you create more of. Whatever you focus on, you become.