10x is an entirely different way of doing things, based on an entirely different future. To go 10x, you can’t avoid the bottleneck—the 20 percent. Instead, you fully embrace and transform it, knowing all the while that the bottleneck has always been yourself.

He replied to the assistant, “How is it possible for less than a day’s work to be valued at $50,000? All he did was write an X with a marker.” The assistant replied, “$1 for the X, and $49,999 for knowing where to put the X.”

In the book Power versus Force, Dr. David Hawkins developed what he calls the Map of Consciousness,

don’t think greatness comes without that risk of having people who are so uniquely good at what they do that they’re irreplaceable. It’s the only way you get greatness in an entrepreneurial organization.”25

In his book The Speed of Trust: The One Thing that Changes Everything, Stephen M.R. Covey explains that to gain trust, you don’t earn it. Instead, to gain trust, you give trust.

Actually, a concept connected with Transformational Leadership is what is known as organizational citizenship behaviors or perceived role breadth.11,12,13 Organizational citizenship behaviors (OCB) are altruistic activities and behaviors that support the team and organization that are “above and beyond” the specifics of their role. This could be

Question: What happens if I get the wrong Who and waste tons of money? This happens regularly. Get in the gain, not the gap. Everything happens for you, not to you. The reason you got the wrong Who is because you weren’t clear on what you wanted, and you weren’t being a great “Buyer,” using Dan Sullivan’s language. When you’re a “Buyer” rather than

As Jim Collins stated in Good to Great, “If you have the right people on the bus, the problem of how to motivate and manage people largely goes away. The right people don’t need to be tightly managed or fired up; they will be self-motivated by the inner drive to produce the best results and to be a part of creating something great.9 ”

They challenge assumptions and create an environment where healthy conflict can arise. They change how their followers think about and frame problems and obstacles, empowering them to take ownership of decisions and results.