10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

“If we want to live a Wholehearted life, we have to become intentional about cultivating sleep and play, and about letting go of exhaustion as a status symbol.” — BRENÉ BROWN1

One application of a “gain” mindset is reviewing your previous 10x jumps. In so doing, you can also clarify the 20 percent of each stage, as well as the 80 percent you powerfully let go of.

People tend to have an inflated aversion to loss, which can make letting go of your 80 percent feel painful. However, when you see it properly from a gain perspective, you realize that letting go of your 80 percent—whatever that may be—is actually a huge gain! Letting go of something that’s no longer serving you is a massive step forward!

First, you define your Dream Check. This Dream Check should be ballpark 10x what you’ve been paid to this point for a Unique Ability project. This is a massive, even absurd, amount of money to be paid for something that would ultimately be extreme play and transformational for you to do. Then you ask yourself these two questions: What specific valu

“To get rich you need to get yourself in a situation with two things, measurement and leverage. You need to be in a position where your performance can be measured, or there is no way to get paid more by doing more. And you have to have leverage, in the sense that the decisions you make have a big effect . . . I think everyone who gets rich by thei

Whatever you pay most attention to becomes your filter to the world. Your attention filters what you see and what you don’t see. It also reflects who you will eventually become.

The number one goal of life is developing mastery in your Unique Ability and thus living out your unique calling and purpose at the highest possible level. There is no end or ultimate “arrival” to this process. It’s a continuing process of developing higher value and quality of freedom in all key areas, and doing so in your own unique way.

Whatever you focus on expands. Whatever you focus on, you develop finer distinctions in. Whatever you focus on, you create more of. Whatever you focus on, you become in an increasingly specific way to the exclusion of all else.

High-hope people take every experience they have as a learning opportunity—no matter the experience. Everything happens for them, not to them.