The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime

First, employees must deliver their customer service philosophy. Your people are ambassadors of your business, and they communicate your vision. Essentially, they're business chauffeurs, and if they're reckless, your vision is destroyed. Your employees drive the public's perception of your company.

The checker-playing entrepreneur has one move in the playbook: price. Raise prices, lower prices, cut costs, cheaper suppliers: “Oh Lord, how can I be the cheapest so everyone buys from me?” This one-dimensional attack throws entrepreneurs into cyclical bidding wars, marginalizing their offers with one goal: To be the cheapest.

To divorce yourself from the Slowlane’s transactional relationship of “time for money,” you need to become a producer, specifically, a business owner.

If everyone is doing it, I won't be doing it. I'll exit the road, and you should too. Why? Because everyone isn't wealthy. If everyone were rich, “everybody is doing it” would work.

If I couldn’t manage the complaints, I could manage the expectations.

You and your business attract money when you stop being selfish and turn your business's focus from yourself to other people's needs. Give first, take second. Needs come first, not money!

Another unconventional example is breaking convention by mocking it or interrupting it.

When you encounter an advertising message that coaxes you to buy something, examine it from the producer’s perspective. How does this company make money? What psychological tactics are used in its marketing messages? What kind of operational processes are involved in offering this product or service? Is this company making a profit? What is the rev

If you want access to the Law of Effection, drive a road that can break through scale or magnitude while controlling its source. If you can’t be the source, serve the source.