Sublime
An inspiration engine for ideas
defuse most arguments and break impasses by
Steve Krug • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
Never make the user scroll to find critical information like transactional buttons or important navigation links.
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Good enough is fine
David Heinemeier Hansson • Rework
The problem is there are no simple “right” answers for most Web design questions (at least not for the important ones). What works is good, integrated design that fills a need—carefully thought out, well executed, and tested
Steve Krug • Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
usability is about people and how they understand and use things, not about technology.
Steve Krug • Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
The easiest, most straightforward way to create a great product or service is to make something you want to use. That lets you design what you know—and you’ll figure out immediately whether or not what you’re making is any good.
Jason Fried • ReWork: Change the Way You Work Forever
Start at the epicenter
David Heinemeier Hansson • Rework
Things that increase goodwill
Steve Krug • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
If you can make something significantly clearer by making it slightly inconsistent, choose in favor of clarity.