Steve Jobs: How to design insanely great products https://t.co/aSqQ9AAcGt
ow Steve Jobs kept things simple:
1. You will go far with a single idea expressed clearly.
2. When advertising your product pick one feature to focus on.
3. Customers see more choice as more confusion. Steve believed in doing the work for the customer.
4. Steve’s most important concern was making things easier for the customer. Less versions
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Shortly after Steve Jobs returned as the CEO of Apple in 1997, he met with Jony Ive, Apple’s Senior VP of industrial design.
Apple had 40 products on the market.
“Jony, how many things have you said no to?” Jobs asked.
Ive was... See more
Steve Jobs found lessons in *every* experience and brought those ideas back to Apple.
I found 4 surprising examples spread across 4 different books.
1. How to recruit talent from J. Robert Oppenheimer:
“At Pixar, it was a whole company of A players. When I got... See more