Sublime
An inspiration engine for ideas
Before you even think about initiating a PPA—in fact, from the moment you first come up with your idea—you should start an “inventor’s logbook” and keep it updated. An accurate and detailed logbook is your first line of defense in protecting your idea. Under U.S. patent law, intellectual property ownership is based upon “first to invent,” not first
... See moreStephen Key • One Simple Idea
Dream Big
Jeffrey Zaslow • The Last Lecture
Being first to invent something can be fantastically important, but it doesn’t mean squat if you don’t define and develop the category.
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Belief in your creative capacity lies at the heart of innovation.
Tom Kelley, David Kelley • Creative Confidence: Unleashing the Creative Potential Within Us All
This strategy accomplishes what I need it to accomplish. It speaks to the type of product IMDb is going to offer and why the company is uniquely positioned to provide this service. It speaks to competition and how IMDb will be different, and justifies why IMDb should target a specific segment. It’s brief and to the point. It’s not excessively
... See moreChris Vander Mey • Shipping Greatness: Practical lessons on building and launching outstanding software, learned on the job at Google and Amazon
By the end of this first stage, you specifically need to: Have a clear understanding of your customers’ needs (and wants) Know the smallest thing you need to build to deliver value to your customers (your MVP) Have secured sufficient tangible commitments (e.g., advance payments, letters of intent) from customers