Sublime

laser focus on a few key differentiating elements

Steve Blank has covered comprehensively in 4 Steps to the Epiphany and The Startup Owner’s Manual.

Make a list of the benefits your idea offers that similar products do not. Try to come up with at least three. Describe each benefit in one or two sentences. 2. Rank the value of each benefit on a numeric scale—with the benefit having the highest value being number one. 3. Create a one-line benefit statement for the number one benefit of your idea.

To protect your idea and to get it to market quickly—which is essential, given that the number one rule of this game is first to market wins—you have to control your own destiny.

a single statement that will grow your business.

1. Deploy design thinking: This is a well-known strategy originated by IDEO’s David Kelley that encourages you to identify your customer and their pain points, deeply understand the problem you’re trying to solve, and systematically uncover ways to solve it.

building a product.

Inventing a product that solves a need is half the battle. The other half is getting your invention into the hands of millions, which involves a variety of distribution channels: infomercial (sell via mass media), retail (sell to distributors and wholesalers), and direct marketing (sell via print media, postal mail, Internet).

fear. Fear of the unknown. Fear of failure. Most people simply do not know how to design an idea for the market and then license their idea to a company willing and able to bring it to market.