Click: The practical and effective guide to developing successful new ideas quickly, from the New York Times bestselling authors

Print a Foundation Sprint workbook for each person on the team You can find a PDF with fill-in-the-blank worksheets on theclickbook.com.

Check out our interactive guide You can use the guide as a virtual whiteboard to run your Foundation Sprint. You’ll find it on theclickbook.com.

Next steps Turn the page for the Foundation Sprint Checklist. Check out theclickbook.com for an interactive guide with videos. Check out our book Sprint and thesprintbook.com for more about Design Sprints. If you’re building a startup, we’d love to hear from you! Visit character.vc to learn about Character Capital, get in touch, and apply for Chara

the “market” in “product-market fit” is business jargon for a large group of people who have something in common, and to whom we can sell stuff.

If you talk to five or ten or fifteen people in your market and your solution doesn’t click with any of them, that’s clearly bad news. If, on the other hand, your solution clicks with most or all of them? That’s exciting. That, my friends, is a hell of a lot better than trusting a hunch for a year (or more) while you wait to get perfect data. Becau

The biggest advantage of Design Sprints over MVPs is that you can try multiple solutions at once. Teams never create multiple MVPs—it’s just too time-consuming—but in a Design Sprint, you can turbocharge your learning by creating and testing more than one prototype head-to-head.

In your first Design Sprint, consider focusing on how customers will discover your product, learn about it, and decide whether to try it for the first time. Whether it’s a sales deck or a marketing website, testing your product’s story gives you a chance to assess many of the key questions on your scorecard: Are you talking to the right customers?

A product visionary who imagines the dream solution for customers (customer lens) A pragmatic engineer who wants to build the product ASAP (pragmatic lens) A marketing wiz on a mission to make the business grow, grow, grow (growth lens) A finance expert intent on maximizing profit (money lens)

In practice, the Magic Lenses activity works a lot like the differentiation activity—but instead of one chart, you’ll create several, and instead of competitors, you’ll plot your own competing approaches. Here’s how we do it: