Sublime
An inspiration engine for ideas
Culture of discovery techniques—
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Scott Belsky Talk at South Park Commons
Often designs from frustration
Right now, greater skill is being brought by compute and developing a democratization of many things (code, design, etc.). Because of this, taste will probably be the most important skill
Taste is derived from culture and overlap of industries
Because of that, there is no where
—STEPHEN KEY, LICENSED TO CCL LABEL, THE LARGEST PRESSURE-SENSITIVE LABEL MANUFACTURER IN THE WORLD; TO ACCUDIAL PHARMACEUTICALS (FOR CHILDREN’S LIQUID MEDICATION); TO ABC BEVERAGE (FOR DISNEY’S HANNAH MONTANA AND CARS); AND TO COCA-COLA MEXICO. My Spinformation rotating labels have sold more than 400 million units worldwide and are used on such
... See moreStephen Key • One Simple Idea
# Innovate the process, not the commodity
Nike sneakers are a commodity. How they are sold is the innovation.
Cell phones are a commodity. The way Apple designs and sells phones is the innovation.
Viagra is a commodity. HIMS is the innovation.
Feels like every tech company does this backwards. They focus all their effort on the product, very little on
... See moreOgilvy on Advertising and Geoffrey Moore’s Crossing the Chasm. In
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
value of their insight—new ideas to help customers either make money or save money in ways they didn’t even know were possible.
Brent Adamson • The Challenger Sale: Taking Control of the Customer Conversation
started building brand equity with superior service.
Brad Jacobs • How to Make a Few Billion Dollars
They agreed on five core values and wrote them down on a whiteboard in a conference room: customer obsession, frugality, bias for action, ownership, and high bar for talent. Later Amazon would add a sixth value, innovation.