Sublime

If we aggregate it all, keep it anonymous to make sure we never know about the fears, desires, and behaviors of any specific individuals, and add some data science, we start to get a new look at human beings—their behaviors, their desires, their natures.

Yes, even a spectacularly successful Big Data organization like Facebook sometimes makes use of the source of information much disparaged in this book: a small survey.

the drastic decrease in child mortality has surely brought an increase in human happiness, and partially compensated people for the stress of modern life.

The merger of infotech and biotech might soon push billions of humans out of the job market and undermine both liberty and equality. Big Data algorithms might create digital dictatorships in which all power is concentrated in the hands of a tiny elite while most people suffer not from exploitation but from something far worse—irrelevance.

Many of your everyday clicks contribute to the web’s constant testing of how to improve overall persuasiveness.

Many executives may admit that big data has the potential to add substantial value to online businesses, but are less sure of the value outside of that domain.

(as a matter of fact, nearly 50 percent of men do swipe-right on every girl).

At Google, major decisions are based on only a tiny sampling of all their data. You don’t always need a ton of data to find important insights.