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That’s why identifying your ideal clients within a given

Jonathan Goodman • The Wealthy Fit Pro's Guide to Online Training: Help More People, Make More Money, Have More Freedom (Wealthy Fit Pro's Guides Book 2)

Brian Mccarthy • China's Fiscal Plan

The Executive “Pop and Drop”

Jeff Shannon • Lead Engaging Meetings

many professionals would like to believe that all client needs fall into this Brain Surgeon category, such clients represent only a small proportion of the aggregate fees spent in any given practice area.

David H. Maister • Managing The Professional Service Firm

Librarian

Timothy Butler • Getting Unstuck: A Guide to Discovering Your Next Career Path

away with no collateral damage.”

Patrick M. Lencioni • The Five Dysfunctions of a Team, Enhanced Edition: A Leadership Fable (J-B Lencioni Series)

Salespeople as Content Curators

David Meerman Scott • The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Are you getting smarter really quickly and putting additional competitive distance between you and the substitute “experts” available to your client?

David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth

Foundation for the Study of Personality in History,