The Book of Coaching: For Extraordinary Coaches

The Ideal Client Tracker I generally like working with two categories of business owners. Businesses generating over 1 million in sales. Extraordinary individuals who are in transition.

When you define your coaching packages, it helps your clients understand that you are available for a limited number of days, in a limited number of ways. This may sound like a bad thing, but it’s not. Limited choices help people make accurate decisions. Fewer choices make it easy for them to select how they want to work with you. Can’t afford 1 on

Do does not mean “being busy.” It means taking focused action that moves you forward. Don’t let your fears hold you back. Don’t let your past hold you back. Break the shackles of fear that keep locked inside a prison in your mind. Then keep moving forward.

You’re a coach. That part’s obvious. But how do you build a business around that? That part’s actually easier than you think. And it’s profound. You coach. Then you coach some more. And you keep coaching. Coach. Coach. Coach. I’m not trying to be glib. I’m being honest. Your aim should be to coach someone every, single, day. Immerse yourself in hel

I coached a client who couldn’t afford my rate. I did it for free. He didn’t sign up but what he did do was so much better. He talked about me to his friends. He shared the coaching experience he had with me, with his clients. His colleagues. His family members.

Just One Coaches quickly get overwhelmed with digital platforms because they think they need to be everywhere and do everything. At all times. They must tweet, and post social media messages and write blog posts for LinkedIn. Not true. If you want to build a million-dollar coaching practice, focus on one digital platform. If you want to get to 3 mi

#5 Write a powerful proposal and hit send Write a 4-page document that expresses who you are. Talk about the challenges your clients face. Explain why they have these challenges. Describe new possibilities and bigger opportunities. At the end of the proposal, make an offer to have a conversation. Reach out to your potential clients via LinkedIn, Fa

As you list your values and beliefs, you will realize that your best clients are aligned with what you stand for. Once you have these values and beliefs listed, go ahead and make a video or write a post about every one of them. Do the same for the ones you are against.

Show Up Speak wherever you can. On a stage. A podcast. A weekend workshop. If you’re not speaking at live events, go to Facebook or Instagram or LinkedIn Turn those platforms into your personal stage. Just make sure you speak