Sublime
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of this as Demand Capture vs Demand Creation.
Eddie Yoon • Snow Leopard
Successful companies have built micro-sites, developed widgets, and created free tools that drive thousands of leads each month.
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
Marketing analytics platforms:
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
People dramatically under estimate how many decisions one has to make before shipping the v1 of even the simplest product. They all seem obvious in retrospect, but so, so much thinking had to happen to ship something like "press a button, get a ride."
@search
Your power is in your own sales function and product—keep that in mind.
Frank Slootman • TAPE SUCKS: Inside Data Domain, A Silicon Valley Growth Story
Campaign responses can be content downloads, trade show visits, webinar views, and similar things. These types of spikes are strong indicators that stakeholders at your account are ramping up their interest in what you’re selling.
Sangram Vajre, Eric Spett • ABM Is B2B.
brand, corporate communications, demand generation, or promotional programs.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
References.