Sublime
An inspiration engine for ideas
The “IT stack” data solution:
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
end user/Primary Economic Buyer was a frequent visitor to the website Urban Daddy, which served as a primary influencer both by providing ideas for items to purchase and by offering special discounts to encourage a purchase (i.e., flash sales). Julia and her team targeted Urban Daddy to get to the Primary Economic Buyer. Once their product was on U
... See moreBill Aulet • Disciplined Entrepreneurship
A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy
amazon.com
Ben Braverman (Chief Customer/Revenue Officer at Flexport)
open.spotify.combuy. They used Eloqua, a marketing automation software, to determine the pages and links a prospect engaged with before accessing the documentation.
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
Here are a few things we have done to increase the perceived value of our offer so far: We changed what we sell from an improvement offer to a new opportunity. We developed proprietary frameworks that are unique to us. We created our own category inside the marketplace where we can become the category king. We packaged our frameworks in different w
... See moreRussell Brunson • Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
The second mindset places the customer at the center…
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Teresa Torres • Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
