Disciplined Entrepreneurship

3. Does the target customer have a compelling reason to buy?

the capability to commercialize an invention is necessary for real innovation. An entrepreneur, then, serves primarily as the commercialization agent.

Consider the following: Knowledge: What was the focus of your education or career? Capability: What are you most proficient at? Connections: Who do you know that has expertise in different industries? Do you know other entrepreneurs? Financial assets: Do you have access to significant financial capital, or will you be relying on a meager savings ac

The second myth is that all entrepreneurs are charismatic and that their charisma is a key factor in success.

Brian Halligan and Dharmesh Shah’s Inbound Marketing

4. Can you today, with the help of partners, deliver a whole product?

Some of the most exciting innovations of our time, such as Google, iTunes, Salesforce.com, Netflix, Zipcar, and many more are, at their core, business model innovations.

Creating an innovative product where no market currently exists is essential to the success of a startup.

1. Is the target customer well-funded?