Sublime

know your purpose, and love your business and your market with passion.

I remember reading a story about the late Gary Halbert when I first started my business where he said, “You are only one sales letter away from striking it rich.”

Dan Kennedy, taught me that “we are all in a relationship business, not a product business.” He explained to me that people may come into your value ladder because of a product, but they stay because of their relationship with you, the Attractive Character.

Sean is easily able to meet his $500,000 per year profit goal, not through marketing and promotion, but by paying close attention to his existing customer base.

If you carve out an expertise business that fits who you are, takes advantage

All the real money is made in retaining and upselling. Dan Kennedy says, “The purpose of making a sale is to acquire a customer.”

For most, if you are under $10M per year, niching down will make you more money.

formalized, systematized, referral generating system.

Your dream buyer’s frustrations and challenges are integral to the products and services you offer. Whatever